This past summer, Under Armour was willing to drop $250 million on Kevin Durant, who Nike contract was about to expire. Nike made sure they didn't lose KD, signing him for another ten years. I thought if KD was to depart from Nike and sign with Under Armour, it would have been a changing of the guards in the sneaker game. Under Armour still is in good shape though, their premier athlete, Steph Curry, currently leading the NBA's MVP race sporting his first signature shoe.
UA intelligently waited until All-Star Break to release the Curry 1's, using Jamie Foxx in the commercials. The Royal/Taxi/White edition, dropped on the 13th while the Camo/Taxi editon drops today. Unfortunately they don't have name for them except "Home" and "Away", which is weak.
I actually think this is nice looking shoe. They remind me of the KD 5's because of the high ankle support and the thick sole in the back. One thing Under Armour has been known for is performance, and even though I haven't put a pair of these on yet, I'm pretty sure they get the job done.
In Baltimore, UA has built a foundation with the High Schools, not only in the city, but in the state. If you come here to watch a high school basketball game, you will see more UA sneakers than Nikes. Slowly but surely, you are starting to see kids, mainly the basketball players, wearing them on the street. In order for UA to really compete with Nike in the sneaker game, they have to make shoes that can be worn casually, not just for basketball, something Nike has thrived in for over 30 years.
I think the Curry 1's passed the test. They are reasonably priced, $120, and they would look cool with a pair jeans or cargo shorts. Right now, they have 3 different color ways, the blue/camo/lime green being my favorite. If you're looking for something different to rock but still be stylish, the Curry 1's are definitely a cop.
(Left to Right) "Candy Reign", "Underdog", and "Father to Son" are set to drop later this year. Thankfully they came up with some cool nicknames for them.