We all dream about being Michael Jordan. Even if you never wanted to play basketball, you still wished to be Michael Jordan. It has never been a player to completely dominate on the court like no one has ever seen but also have a strong presence in pop culture throughout the world. I always wonder whether or not Mike had this all planned out because everything seemed so effortless but unbelievable at the same time. To do what he did, playing the guard position, really changed the game of basketball, which has been dominated by big men for years, until Jordan. With the perimeter skills of Julius Erving, Jordan took the NBA and the game of basketball to new heights, similar to DR. J.

Julius Erving is the godfather of high flying, highlight reel basketball, without him, we have never seen the likes of Michael Jordan, Kobe Bryant, and LeBron James. 

Julius Erving is the godfather of high flying, highlight reel basketball, without him, we have never seen the likes of Michael Jordan, Kobe Bryant, and LeBron James. 

Dr.J also taught us how to be a professional but still swag it out. Jordan took that part of the game to new heights too. Not only did he become the prototype for being a professional from the way you look, to how you sound, but he also change the style of basketball. Baggy shorts, crazy sneakers, and basketball swag was all because of Michael Jordan. The shoes alone has transformed marketing and the sneaker game. 

Nike has some of the best marketing campaigns under their belt, many of which include Michael Jordan. Mars Blackmon, the original hypebeast, and the "Is it the Shoes campaign" is probably the most effective marketing campaign for an athlete shoe. 

Nike has some of the best marketing campaigns under their belt, many of which include Michael Jordan. Mars Blackmon, the original hypebeast, and the "Is it the Shoes campaign" is probably the most effective marketing campaign for an athlete shoe. 

The crazy part is, we might not have been blessed with any Jordan shoes if he had not signed with Nike. During that summer before his rookie season, Jordan was trying to figure out which shoe company to signed with, Adidas was first on Jordan list. 

Jordan saved Nike and the NBA, keeping both at the top of the game. Now we're putting together our own Marketing Campaign using Mike as the cover boy, igniting the 1of1s movement. 

DATES TO REMEMBER:

June 9th - The SummerTape 

June 23rd - Purchased 1of1s Bales will be delivered. 

We put out our first batch of 1of1s in December 2013 and since then we have fell in love with them. We have had problems though with sizes and guessing what athlete and moment the public truly want. So this time around we're going to try something new. Instead of purchasing the bale up front with the shirt, we're now going to allow you to bid on the whatever moment you would like to sport. That way we can give you exactly what you want, bettering your experience.

CHECK OUT THE JUNE 23rd GALLERY TO PLACE BIDS.   

*And to make the experience that much better, we promise that you will exclusive Bale on the 23rd of June. If it's not on your doorstep by that day, you will receive 25%-off on the next Bale you purchase.* 

We want to make your summer a little bit more enjoyable and take a piece of your memory. 

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