Harden to Adidas
SHOW. ME. THE. MONEY.
That's exactly what Adidas was prepared to do in an attempt to snag Rockets' guard, James Harden, away from Nike.
The six-year vet has had nothing short of a stellar career thus far and has shown that he can definitely be the franchise player needed to take a team to the next level. Just last season Harden racked in over 26 ppg and a 7 apg average to go along with it, easily placing him in the season’s MVP talks with the likes of Stephen Curry and Lebron James.
Since being in the league, Harden has always been seen rocking the latest Nike apparel, however; it seems those days have come to an end.
James Harden has decided to go with a whopping endorsement offer from Adidas worth $200 million over the course of 13 years. That leaves Harden with a little over $15 million annually from his shoe deal in addition to little over $16 million dollars from the Rockets that he’ll receive over the last three years of his deal with the franchise.With a deal like this in place, Harden will most likely get his own trademarked apparel line and signature shoe much like his Adidas running mates and fellow NBA guards, Damian Lillard and Derrick Rose.
This deal is obviously a big win for Harden but it remains to be seen if it will pay dividends for Adidas. Although, I am looking forward to see what Adidas and Harden will have to offer in regards to his signature shoe line (assuming he will have one) and where it stacks up against the competition.
In the mean time it seems that the only check Harden will be worried about won’t be on his shoes or clothes anymore, but instead in his pockets, headed to the bank.